from us to you

At Yin + Yang, balance is everything. I embody Yin: nurturing, elegant, + easygoing. My husband is Yang: driven, assertive, + grounded. Together, we create harmony, + that’s what inspired us to share it with you. We believe self-care should be pure + intentional, just like what we eat. That’s why our products use clean, simple ingredients you can trust. Inspired by traditional Chinese medicine, we focus on restoring harmony through natural beauty. Our logo, a modern taijitu, reflects this balance—light + dark, strength + softness. Yin + Yang is more than a name; it’s how we live + invite you to care for yourself.

With gratitude, The Godfreys

xoxo

balanced beauty

Designed to complement all hair, skin, + lip types, each product blends ancient practices with modern care for a routine that restores balance + supports your natural beauty.

the YIN + YANG way

BALANCE

Balance is at the heart of everything we do. We believe beauty thrives in harmony—in our products + in life. Each ingredient, formula, + ritual is crafted to bring nourishment + simplicity, light + strength, indulgence + purity. Our goal is to bring this balance to your routine, so you feel aligned in your skin, hair, + lips.

BOTANICALLY BOOSTED

Our products harness the healing power of nature. Each formula is botanically boosted with plant-based ingredients to nourish, protect, + restore. Believing nature holds the key to balanced beauty, we use only high-quality, clean, + easy-to-say ingredients. From oils to botanics, every element is thoughtfully chosen to care for your skin, hair, + lips—without unnecessary additives or harsh chemicals.

BASED IN ANCIENT PRACTICES

Rooted in the wisdom of traditional healing, our products honor ancient practices like traditional Chinese medicine, where balance is key to wellness. Ancient healers used pure, whole ingredients to restore harmony, + we follow this philosophy in our modern beauty rituals. By staying true to these traditions, we create products that nourish while respecting the beauty + simplicity of nature.

botanically boosted

BOTANICAL BESTIARY

  • AMLA OIL

    Rich in vitamin C, antioxidants, + essential fatty acids, this soothing oil helps enhance shine + support balanced, healthy-looking hair.

  • ANCHO CHILI POWDER

    Known for its warming qualities, this invigorating powder gently exfoliates while adding a natural glow to the lips.

  • BATANA OIL

    Rich in essential fatty acids + vitamins, this fortifying oil nourishes strands, supports resilience, + enhances hair with a natural sheen.

  • CAMELLIA OIL

    Rich in oleic acid + antioxidants, this lightweight oil helps smooth + soften skin, promoting a silky, radiant appearance.

  • GOLDEN JOJOBA OIL

    Rich in essential fatty acids + vitamin E, this lightweight oil provides balanced hydration while supporting the skin’s natural barrier + resilience.

  • HIBISCUS FLOWERS

    Rich in vitamins, antioxidants, + mucilage, this nurturing botanical supports softer, smoother hair while refreshing the scalp for a balanced, clean foundation.

  • PRIMROSE OIL

    Rich in gamma-linolenic acid, linoleic acid, + vitamin E, this versatile oil supports balanced hydration + helps promote a radiant appearance.

  • RAW HONEY

    A natural humectant rich in antioxidants, this golden ingredient helps soften + smooth lips while providing a touch of nourishing care.

  • VIRGIN SHEA BUTTER

    Packed with essential fatty acids + vitamins A, E, + F, this rich butter helps enhance hydration + supports the look of soft, smooth skin + lips

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BOTANICAL BESTIARY

meet the founders

BRIAN + LESLIE